THE MEANING OF “OOIRI”

“OOIRI”(大入)is a traditional Japanese expression meaning “a full house” or “great success.”

The word has long been associated with sumo tournaments, kabuki theaters, and other performances that attract large crowds.

When an event is especially successful, small celebratory envelopes called “Ooiri-bukuro” are traditionally given to performers and staff as a token of appreciation and good fortune.

These envelopes often contain a small amount of money featuring the number 5. In Japanese, go means “five,” while go-en(ご縁)means “connection” or “fate.” This wordplay gives the number five an auspicious meaning, symbolizing good relationships and new opportunities.

For us, OOIRI represents prosperity, good fortune, meaningful connections, and celebration.

Y’z

Born in Japan / Works in Tokyo

I was born in 1983 in Shinagawa, along the former Tokaido Highway, which is considered the seashore of Tokyo. After being active for 17 years as a designer, I started Ooiri Tokyo aimed at the overseas market from 2023. My works are utilize a new technique that absorbs unique Japanese culture, customs, and use of color in my own mind, and outputs this in a modern way.